AUTHENTICITY

OVER PERFECTION.

A man with dark hair and beard sitting on a rocky beach near cliffs, looking pensively into the distance, wearing a dark long-sleeve shirt and light jeans.

FERNANDO PINEDA

Mexican filmmaker — Based in Los Cabos

The human.
Art has always been part of my life. I didn’t always know what form it would take, but I was always creating.

Music came first. I grew up surrounded by it, playing guitar, which led me to audio engineering. It wasn’t until film school that everything clicked — I wanted to create images, tell stories, and communicate through film and photography.

Today, I live in Los Cabos with my wife Michelle, our son Luca, two dogs (Mavic & Floki), and Dalí (cat). Family changed how I see time. It made me more aware of how fast moments pass — and why holding onto them matters.

The artist.
Apervision isn’t a big wedding production company.
Apervision is me. A one-man show, working with intention, creating from the heart.

My work is documentary at heart. Not editorial. Not perfectly clean. I create within the moment, letting things breathe and unfold naturally. What matters to me isn’t how perfect it looked — but how true it felt.

Over the years, my work has been recognized internationally, including being named among the Top 10 Wedding Videographers in Mexico by Junebug Weddings.

Black and white photograph of a beach with a line of tall palm trees and dense foliage in the background. The sky is partly cloudy.

CONNECTION

A desert landscape featuring a large Saguaro cactus with multiple arms, surrounded by dry shrubs and leafless bushes, under a clear blue sky during sunset or sunrise.
Humpback whale breaching the ocean surface near boats with cloudy sky in the background.

If you’re here, it’s probably because you care about more than just a beautiful video. You care about meaning, connection, and honesty.

This is my way of showing you who I am — so you can feel safe sharing who you are.

Let's create!
A man taking a photograph on a beach with hills in the background, in black and white.
Dog sitting on the sandy beach, looking towards the ocean with rocks in the water and people in the background, with sandals placed on the sand.
Photo of water with a boat's wake creating splashes and ripples on the surface.
A man walking on a sandy beach with seagulls flying around him during sunset or sunrise, with rocky cliffs in the background.